I don’t start with “we need a workshop” or “we need content”, but with the goal and the bottleneck.
From there, I derive the leverage point and only then choose the appropriate format. A station is only considered complete once it is understandable in a real-world context and a team can continue working with it. Ich starte nicht mit „wir brauchen einen Workshop“ oder „wir müssen Content machen“, sondern mit Ziel und Engpass. Daraus leite ich den Hebel ab und wähle erst dann das passende Format. Eine Station steht erst, wenn sie im echten Kontext verständlich ist und ein Team damit weiterarbeiten kann.I don’t start with “we need a workshop” or “we need content”, but with the goal and the bottleneck.
From there, I derive the leverage point and only then choose the appropriate format. A station is only considered complete once it is understandable in a real-world context and a team can continue working with it.

Understanding doesn't arise as an "aha!" moment, but as orientation: What's going on here, why does this affect me, what's the next feasible step? Good creative education shifts perspectives, makes friction visible, and creates the ability to act – without moral pressure.

This approach is suitable when education remains abstract, when relevance isn't felt, or when people are informed but nothing changes. Not because they lack knowledge, but because they lack connection, context, or a clear next step.

Stations are specific programs, formats, or interventions that address a bottleneck. Each station is different because the context, target group, and desired effect are different – and that's precisely why they work.