How stations are created
The starting point is always a concrete question and a clear bottleneck.
Context, assumptions, and tensions are structured, relevant insights are filtered, and a viable logic is developed from this. Only then do concepts, prototypes, or decision frameworks emerge, which are tested in real-world contexts.
What makes this possible
Conceptual Design creates clarity about what should be developed – and what should not.
It makes options visible, reduces risk, and creates robust decision-making foundations before resources are committed. The outcomes are concrete, testable, and designed for further development.
When this route makes sense
This route makes sense when decisions are stuck, when measures contradict each other, or when a lot is being done without clarity emerging.
In such cases, the problem often lies not in implementation, but in a lack of orientation,
flawed assumptions, or an unclear decision-making framework.
Stations along this route
Stations along this route
Stations here may take the form of concept modules, prototypes, service logics, or decision models. They are deliberately designed to be continued independently, handed over, or licensed. The goal is not inspiration, but real-world applicability.
The way of thinking
Formats – possible stations
Formats are possible manifestations of stations. They emerge from the question at hand, the context, and the intended impact — not the other way around.
Which form a station takes is deliberately left open at the outset. It may result in educational formats, products, systems, digital platforms, or physical objects — depending on what the question requires.
Stations may, for example, take the form of:
01
Structuring & Creating orientation
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conceptual guiding principles
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systemic frameworks
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Problem and decision spaces
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Structural models for complex topics
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conceptual initial logics
02
Making connections visible
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conceptual visualizations
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narrative models
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System and effect relationships
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conceptual object or space ideas
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Translations between field, human, and system
03
Thinking about the future & Examining options
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conceptual visualizations
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narrative models
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System and effect relationships
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conceptual object or space ideas
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Translations between field, human, and system
04
Preparation of esign & Implementation
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conceptual design principles
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Decision and action templates
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Connection concepts for design, communication or product development