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Route 2:
Conceptual Design

Change in the system.

System logic is transferable – the station remains contextual.

What results from this

System concepts · Product logics · Structural models · Decision frameworks. Transferable. Licensable. Scalable.

When this route makes sense

When decisions get stuck. When a lot is done, but nothing really moves forward. When the problem isn't the implementation – but the framework in which it takes place.

The way of thinking 

How stations along this route will become concrete

A station can take on different forms depending on its goal and context.

Typical characteristics:

01

Structuring & Creating orientation

  • conceptual guiding principles

  • systemic frameworks

  • Problem and decision spaces

  • Structural models for complex topics

  • conceptual initial logics

02

Making connections visible

  • conceptual visualizations

  • narrative models

  • System and effect relationships

  • conceptual object or space ideas

  • Translations between field, human, and system

03

Thinking about the future & Examining options

  • conceptual visualizations

  • narrative models

  • System and effect relationships

  • conceptual object or space ideas

  • Translations between field, human, and system

04

Preparation of esign & Implementation

  • conceptual design principles

  • Decision and action templates

  • Connection concepts for design, communication or product development

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