At the wheel
I’m Mascha. Studio BOXQ is my mobile design and education lab.
I work with organisations, teams, and institutions responsible for education, conceptual design,
or societal challenges in complex contexts.
I work with organisations, teams, and institutions responsible for educational work, conceptual design, and societal challenges in complex contexts.
Two routes, one shared approach
Studio BOXQ develops stations along two routes – Creative Education and Conceptual Design. Each station is an independent contribution.
Both follow the same working logic: creating orientation before solutions are defined.
Along these routes, stations take shape – ranging from educational formats to conceptual, transferable design solutions.
Route 1: Creative Education
This route focuses on perception, learning, and participation – wherever orientation is a prerequisite for change.
Route 2: Conceptual Design (Licensing)
This route is dedicated to the conceptual rethinking of products, systems, and structures – with stations that can be transferable or licensable.
Stations as Outcomes
Studio BOXQ is developing stations along two
routes – Creative Education and Conceptual Design.
Each station is an independent contribution.
Depending on goals, context, and the question at hand, this can result in educational formats, conceptual design solutions, awareness campaigns, toolkits, interactions, or other design expressions.
Stations
Talking Plant Sense
Route: Creative Education
Topic: Plants & Perception
Context: Exhibition & Discourse
Format: Awareness Campaign & VR Experience
Outcome: A new, accessible language for plant perception.
Not by anthropomorphizing – but by translating. This makes visible where our language ends and perception begins anew.
→ Open station
Snaplings
Route: Licensing /Conceptual Design
Topic: Modular children's clothing
Status: Handover / licensing possible
For whom: Families, manufacturers, retailers
Format: Product & System Concept
Effect: Clothing grows with the child, reduces new purchases and extends the service life through modular exchange and adaptation elements.
→ Open station
Forest Design Workshop
Route: Creative Education
Focus: Nature observation & innovation
Status: Location- and context-dependent
For whom: Teams, NGOs, education
Format: Workshop + toolkit
Impact: Participants develop concrete, reusable design and innovation approaches based on real-world nature observation. Bookable.
RE-Plush
Route: Licensing / Conceptual Design
Topic: Plush toys reimagined
For whom: Families, manufacturers, retailers
Status: Handover or licensing possible
Format: Product & System Concept
Effect: Shifts the understanding of toys from a disposable product to a circular system with emotional attachment and an extended life cycle.
→ Open station
Treeality
Route: Creative Education
Topic: The Invisible Life of Trees
Status: Location- and context-dependent
For whom: Public, education, exhibitions
Format: AR trail with QR codes
Effect: The hidden life of trees becomes visually tangible and promotes understanding and empathy for forest ecosystems.
→ Open station
Human-Wildlife Coexistence
Route: Creative Education & Concept design
Topic: Human–Wildlife Coexistence
Status: ongoing, managed by SAVE
For whom: The public, those affected in conflict regions, foundations & funding institutions
Format: Awareness Campaign, Social Media, AI-powered)
Effect: Complex human-wildlife conflicts are made understandable and emotionally accessible through narrative shifts in perspective.
How Studio BOXQ
works
Instead of controlling behavior or optimizing messages, I design situations that create orientation: through structure, shifts in perspective, and deliberately created experiential spaces. Design thus becomes a tool to make complexity visible – and to enable decisions.
Understanding instead of oversimplification.
Perspectives instead of positions.
Focus instead of activism.
Impact, not just assertion.
1. Entry point (non-binding)
Getting to know each other, clarifying goals and context – and jointly identifying the appropriate route (Creative Education or Conceptual Design) for the specific project or learning context.
2. Positioning (non-binding)
Reflecting perspectives, structuring complexity, and making tensions visible. Initial conceptual sketches indicate where leverage lies.
3. Route design
I develop two possible design or education stations along the chosen route, each with a clear focus, format concept, and intended impact.
4. Decision point
A joint decision for one station. This station is then developed conceptually, structured, and prepared for implementation.
5. Implementation (optional)
Implementation independently or with support – as sparring or through joint realisation.